I like to think of the best ETFs like going to a restaurant...
Would you order chicken fingers and fries at a famous steakhouse? No... you'd order the steak... same applies to ETFs.
Would you buy Derivative Income ETFs by an issuer where they are known for launching leveraged + thematic ETFs ... No.... the Derivative Income ETFs are just a money grab because they have 0 clue or passion about them so they sub-advise the management to 20-24 year olds who freshly passed an exam that their partner firm offers to save on cost...
Ok thats an easy one...
Would you buy an actively managed thematic ETF by a firm that has 100%-300% positive returns on average in their last 10 thematic ETF launches in recent years.... yes....
Would you buy an actively managed non-income thematic ETF from an issuer that is known for providing high income.... probably not....
Would you buy a 100% yield ETF from an ETF issuer that is known for leveraged ETFs... definately not....
Oh... and if the fund manager or CEO puts money where their mouth is... like a TON OF THEIR OWN MONEY... for example (John Tinsman AOTG) or Salesforce CEO with billions in buybacks and Jensen with billions in buybacks... I'd buy it too...