I’m never a big fan of ‘best’ lists when it comes to ETFs because ‘best’ often depends on the investors individual needs, objectives, views and/or risk tolereance. Best may also depends on what exactly is being measured: returns, risk, diversification, fees, tax efficiency, etc Last - always remember that the ‘best’ ETF can really only be identified with hindsight (making the criteria used to create these lists more useful than the list itself ✅). That said - given the trend I’m seeing of so many people ignoring, forgetting or not knowing what made ETFs so effective and popular initially (often in favor of high cost, high risk, concentrated ETFs) I thought this article was worth sharing in hopes maybe it can help refocus people back to the core characteristics that made ETFs such simple yet powerful drivers of wealth. As the article indicates: “ETF issuers are increasingly catering to Gen Z's appetite for high-beta and yield-focused strategies, often built with derivatives or concentrated exposures.” Many of the newer ETFs are the exact opposite of what traditional ETFs are - especially when it comes to risk - and frankly have the potential to do a lot more harm (based on the AUM they’ve attracted) then ever before. ⚠️ Have a read. If you’ve built full portfolios of high fee strategies with various derivative overlays (options/leverage) maybe it’s time to consider just how far you’ve strayed from the core strategies and characteristics that reliably delivered returns of various assets and markets over the past two decades. When product innovation starts introducing more risks than benefits it’s no longer innovation. It’s just unnecessary complication. Something to consider. 🤔 Do what’s best for you. 😉👍 https://www.kiplinger.com/investing/etfs/best-etfs-to-buy
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