Amazon is now one of my largest individual positions at about 15% of my portfolio. After the latest earnings, it would be easy to get caught up in the excitement — but my decision is actually to do nothing. My cost basis is around $150/share, and I’m sitting on a solid gain. Selling would also mean creating a pretty large capital gains tax bill on some of my earliest shares. Instead, I’m letting the position run while directing new money into ETFs to naturally balance my portfolio over time. I still believe in Amazon’s long-term story, especially with AWS, AI infrastructure, and advertising growth. Sometimes investing isn’t about finding the next move — it’s about knowing when not to make one. Still building my ETf position and watching space stocks though… 👀🚀
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5 Comments
Valentine @valentine_ventures · 14d
Great point. Selling isn’t the only way to rebalance a portfolio
Jack @idekinv · 14d
It’ll also go up a lot at 9:30 just like Microsoft did this morning.
Nicholas @nicholas1995 · 14d
Agree fully sometimes that move is nothing
Stephan Aumaitre@stephan_invests · 14d
You’re making the right move here. A 10% doesn’t mean much when the stock is extremely undervalued.
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