How many finfluencers does it take to launch a high fee ETF? 🤔 Creating awareness about new products is fine. So is participating in ‘events’ for content. 👍 But let’s not pretend inviting ‘finfluencers’ to your bell ringing isn’t designed to influence their message. With the DIY Investor channel now commanding more assets than the Advisor channel the majority of ETF companies marketing teams are now tasked with targeting finfluencers. Does the fact that some ETF companies take the time to influence the finfluencers matter to you? Does it change the objectivity of their message? Does it bias the perspective and insights in their own content? Let’s see how many posts we see in the coming days about $HHII and how balanced the messages are. Your content your choice. Just something to consider and be aware of. 😉👍 JUST FOR FUN: How many Blossom 🌸 members can you spot? 🤩🔎 PS. Tough first day for HHII. 👀📉But when a strategy targets volatility to try to capture risk premiums from options investors shouldn’t be surprised when its price is volatile. 🤷♂️
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20 Comments
Michael Conroy@conroy119 · 10d
LOLOL! I can spot a few finfluencers! They've likely given a lot of money to Blossom. Which I do understand. Or at least I am a but sympathetic towards.... but i just hope the keynote tomorrow is not the head honcho of Harvest talking about his products and trying to sell them again. I will BOOOO. I hope the keynote is product neutral this time, and motivational and/or educational.
Moe @moe_on_margin · 10dEdited
You’re the first HHII post on blossom. Congratulations and thanks 🎉for: Getting your message there first🥇 Advocating for common sense 🧠 Raising the right flags where due 🚩 Not being at the launch event 😄 I knew I followed you for good reasons
Mr Financial@mr.financial · 9d
Harvest is VERY transparent 😆 👀 ... Not with their products, but how they market 😂 And they know how to 'use' DIYers and finfluencers. I'd love to see one reputable company use their product line for portfolio construction ... Especially the new trash, aka the high yield ETFs, that are being marketed VERY transparently to DIYers 😂 Unfortunately these days, many niche ETF providers are following these high fee low quality product trends and getting away from their core values. Short term thinking ends with short term results.
Blair @tackaberry17 · 9d
Not too concerned about the ETF company involving the finfluencers - bigger issue is the finfluencers being the shill for $$$ on unknowing new investors who don't realize they are compensated to watch their "advice"
Jesse Franklin@pinnaclewealth · 6d
@etf.go they also get around the paid to talk about a fund , by saying the compensation is for their time interviewing someone from the fund . I have had the opportunity to speak with several fun managers from income ETFs . Some I reached out to and some reached out to me. I have actually found a couple that I like and have a very good strategy, but they are not high yielders , have they own money in the funds and actually don’t pay influencers , they want people who use their products and are willing to pay for ad space in a newsletter or for video , but do not require you to speak about their product or even what to review what your going to say about theirs or any other product. I do think the industry is shifting to lower yield products that actually follow the underlying and being more transparent about ROC , tax drag , NAV erosion etc . Just me 2 cents ramblings
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