This $SOFI stat caught my attention: SoFi Plus already has over 200,000 PAID subscribers. But here’s the part I really like… 25% of existing members who signed up for SoFi Plus went on to add another SoFi product. SoFi isn’t just making money from the subscription itself. Plus is helping pull members deeper into the ecosystem. I think this could quietly become a very important product for $SOFI.
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