$SOFI has a growth channel that barely gets talked about. SoFi At Work products grew 49% YoY to 189,078 in Q2. Instead of relying only on ads to bring people into the ecosystem, SoFi can reach them directly through their employer. It’s still a small part of the business today, but I think this could become a very efficient way to bring more people into Money, Invest, lending, and the rest of SoFi over time.
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