This might be one of my favorite $SOFI charts. Total products have climbed from roughly 8.5M in Q1 2023 to 24.4M today. And the growth is actually accelerating. Q2: - Record 2.2M new products - Total products +42% YoY - 51% of new products came from EXISTING members - 87% of all products are now non-lending That last part matters a lot. SoFi isn’t just acquiring more members. Existing members are increasingly using more of the ecosystem across Money, Invest, Relay, Credit Card, Crypto and other products. That is exactly what the Financial Services Productivity Loop is supposed to do. Acquire the member once, then deepen the relationship over time. The bigger $SOFI gets, the more powerful this ecosystem can become.
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