When I think about just an overall great businesses, I look for companies that are just hard to leave. Apple has built an ecosystem where each product makes the next one even more valuable. Someone buys an iPhone, then AirPods, then an Apple Watch, maybe a MacBook or iPad. Everything works seamlessly together, making it less likely they’ll switch to another brand in the future. This ecosystem is what makes Apple such a large part of my portfolio as well as when I look around all I see are iPhones. That customer loyalty creates recurring revenue, strong pricing power, and a durable competitive advantage. That’s why I’m comfortable holding Apple for the long term. 📈 does anyone have any advice about it ? Or thoughts ?
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