Did you notice $MCD ’s performance today? Down -5.XX%. Chris Kempczinski, McDonald’s CEO, just told us this morning: “[…] customer expectations are once again shifting and industry dynamics will remain challenging.” That’s one way of saying consumers can’t afford a Big Mac anymore. 😆🤣 He also said: “The industry growth algorithm is changing. We expect industry traffic growth in our wholly owned markets will be flat while inflation remains elevated.” A little bit more straightforward on this one. Thank you, Mr. Kempczinski. 👍 He was also interviewed today, outside of their annual investor meeting, and said: “We need to stop talking about this being a difficult environment, and just say: that is the environment. Because as we look forward, we are not expecting things to change […] we do think inflation is gonna be with us for, unfortunately, I think, many more years at an elevated level…” Well, that couldn’t be much clearer: he doesn’t think inflation is going anywhere anytime soon. Do you remember KTS #1? And the greatest (self-proclaimed 😂) post in the history of Blossom: “They Are Telling Us – So What Are You Waiting For?” 😂 They have one clear thing in common: INFLATION. Those who took the TIME to read and understand these two posts from March 2024 are now most likely prepared for high and sticky inflation. Inflation has been here all along. But now, companies are giving up on the idea that it’s temporary. You’re already feeling it. Is your portfolio prepared for it? I always give you my best! 🏆 This is the Way! 🏄🌊
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10 Comments
Mike L
@noviceadvisor · 21h
There's only one thing that can turn around McDonalds.
Mason Nordli
@mnordli22 · 1d
At least he was straightforward and not denying inflation like others… we’re in the early stages
