The $SNAP ad business keeps getting more interesting. A few new advertiser case studies are showing stronger performance from Snap’s newer ad tools. Johnnie-O saw incremental revenue grow 136% QoQ. Deblock doubled D30 ROAS while cutting CPA 42%. BOSS Fragrances saw a 9.7% sales uplift with Sponsored Snaps vs. 4.6% without them. These are still hand-picked case studies, so I’m not calling it proof yet. But this is EXACTLY what I want to keep seeing from $SNAP.
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