$UBER is making a bigger push into senior transportation. Older users can now create senior accounts independently, use a simplified app with larger text and icons, customize how drivers alert them at pickup, and Uber is also piloting easy-entry vehicles in nine markets. I like this because Uber is already massive, so future growth increasingly comes from making the platform useful for more types of riders and more situations. Seniors, teens, healthcare, business travel, AVs. The more use cases Uber can pull into one platform, the stronger the ecosystem gets. Small update, but another good example of $UBER continuing to widen its addressable market.
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