Xbox just unveiled XP, a new entertainment division focused on: 🎬 Xbox Pictures — Movies & TV 🛍️ Xbox Products — Merch & consumer products 🎡 Xbox Places — Live events & experiences 🤝 Xbox Partnerships — Brands & creators Led by Kayleen Walters, XP aims to take Xbox franchises to a whole new level. CSO Matthew Ball says the ambition is bold: 🚀 “Be the number one entertainment company in the world.” With franchises like Minecraft, Call of Duty, Fallout, Diablo & Gears of War, Xbox is building a bigger entertainment universe. 🌎🔥 Gaming → Movies → TV → Events → Merch The Xbox empire is getting bigger. 👀💚 🔥 Could Microsoft become Netflix’s biggest entertainment rival?
