Before I buy anything for the long term, I ask myself one question: will this company still be around in 10 years? For Nike, my answer is yes. Nike isn't just apparel anymore, it's become a cultural icon, especially for my generation. Yes, they've lost ground to smaller, more agile brands, and the shift toward direct-to-consumer (cutting out traditional retailers) has been a rocky transition. But I think this is fixable. It's really a leadership question at this point, and with the right moves at the top, I could see them turning it around within 2-3 years. Is this a risky position? Absolutely. But it's the kind of trade I'm used to making, and it's how I've built my approach over time. The bigger picture: I don't see a realistic path to Nike going to zero. They're everywhere ; the NBA, soccer, basically every major sport globally. That kind of omnipresence is a moat in itself. Bought more $NKE today. Staying the course.
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Tim @tim87 · 3d
DCA. It will return one day.
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