Why I added 20 more Celsius ($CELH) shares 🥤
I already owned 40. Now I hold 60. I add as the story proves itself, and the price has come to me.
Why I added:
• Down about 55% from its 52-week high, while revenue is up about 83% over the past year (boosted by the Alani Nu deal).
• About 20x next year's earnings, which is a much lower bar than it used to be.
• The CEO and a director have been buying shares with their own money.
• It has PepsiCo's distribution behind it.
What I'm watching: earnings on 9 November, whether growth holds up beyond the acquisition, and the Alani Nu lawsuit risk.
That's why I'm adding slowly, not all at once.
Not financial advice, just my own move.
